This book is an impassioned call to arms for the mind, a source of inspiration for the magic of thinking deeply, creatively, and boldly. It is not steeped in research; instead, it is filled with practical advice for my fellow marketers and deep thinkers who may be wondering if they are alone.

It is my fervent hope you will break free from the constraints of conformity, blaze new trails, and conquer the uncharted frontiers of thought. This is not just a book but a manifesto for the mind. May you embrace the power of thought and create a new reality for our industries and our world.


"One thing I learned from playing Tetris is that when you fit in, you disappear. Learn to love your originality."



Ivonne Kinser is a trailblazer in the marketing field, consistently challenging the status quo in her pursuit of creativity-driven exponential growth. Within the realm of marketing and innovation, Ivonne has carved out a distinguished reputation. She boasts over 40 accolades for her creative, performance-driven, and innovative contributions, and notably, she became the first Latina to receive the Marketing Lifetime Achievement Award from The DFW American Marketing Association. She has also been included in the list of the 100 Most Influential Latinas in the US for two consecutive years.

Prior to that, she was honored with the Changing the Game Award in the Brainwave category when the She Runs It organization recognized her as one of the five women who fearlessly make bold moves and transform their brands and organizations.

From pioneering the initial digital marketing initiatives for the world’s largest airline, American Airlines across 20 Latin American countries in 2002, to leading the innovation agenda that propelled Avocados From Mexico to the top of Fast Company’s Most Innovative Companies list on a global scale in 2021, her career has made a lasting impact.

Her impact transcends industries, leaving an enduring mark on the marketing landscape. Her unwavering passion for martech-led marketing innovation drives her to continuously seek groundbreaking strategies that propel brands to unprecedented heights. Her remarkable 20+ years in the field of marketing disruption have contributed to the redefinition of marketing in the industries she has left a mark on.


She also serves as an innovation advisor for the Food Institute and is a regular marketing lecturer at IPADE, Mexico’s top business school. Additionally, she is on the board of the DFW American Marketing Association, holds an honorary board membership with the DFW Interactive Marketing Association, and is an active board member for the University of North Texas’ College of Merchandising, Hospitality, and Tourism Advancement Board.


In June 2023, she founded Vantage Innovation Lab, a marketing firm dedicated to accelerating growth-driven innovation by integrating marketing technology in unique and disruptive ways.

Through her multiple ventures, from entrepreneur and founder to an author and speaker, her work is characterized by a nontraditional approach to marketing, guided by bold creativity and unconventional problem-solving.